McAfees overall objective is to become the worldwide leader in intrusion prevention and risk management solutions and services. The unfalterings mission is to proactively secure systems and networks from known and as in so far undiscovered threats worldwide. Home users, businesses, service providers, government agencies, and their partners all swan our unmatched security expertise and have confidence in our comprehensive and proven solutions to effectively block attacks and prevent disruptions.
McAfee distributes products end-to-end North America, Europe, the Middle East, Africa, Japan, and Latin America. The company provides two types of products, the McAfee arranging Protection Solution for desktops and servers and the McAfee Network Protection Solutions for corporate networks. Customers allow businesses, governments, and consumers. McAfee is considered one of the largest security providers and had a net revenue of $294 meg dollars in 2004. Current cost cutting initiatives are aimed at achieving a 25% operating margin.
Identification of the Customer Scenario
care stated above, McAfees customer base is very broad. It includes menage users, businesses, service providers, and government agencies.
Often, companies will outsource security solutions for sparing reasons, which allows McAfee to sell multiple products to multiple companies through the convenience of a single provider. Customer sex, age, and income level are negligible. Consumer growth, as demonstrate by exhibit 1B, has been growing at an alarming rate.
karyon of Control
The strategic decisions are made by the companies board of directors and ripened executives who control 1.8% of the outstanding stock. Only George Samenuk, Chairman and CEO, was an internal member. age members are elected to staggered three-year terms. Drawing from the case, the managerial stance seems to be reactive because in order to keep up with their competitors, McAfee has been making...If you unavoidableness to get a full essay, order it on our website: Orderessay
If you want to get a full essay, wisit our page: write my essay .
No comments:
Post a Comment