My Intention

The Jyske Differences concept involves divergent experiences to manifest and concretise the values on which Jyske Bank is based. A library, coffee bar, amusing advertising videos, a personal entertain, table football games, and doing away with the traditional bevel teller are all elements of the commits schema for differentiating itself from its competitors by being an informal bank that takes its customers needs severely and sees them as equals.

The Challenge

The globalisation and deregulation of financial markets has toughened the ambition in the banking sector. It has become increasingly difficult to compete in terms of the price and selection of the financial products offered. Therefore banks in like manner have to position themselves in terms of other parameters.

exploitation the Jyske Differences concept, the company wants to create a different bank that seeks to significantly distinguish itself from its competitors.

Applying Experiences

The first major change introduced by the bank for the Jyske Differences concept was to modify and redesign the interior layout and décor and translate all 120 bank branches with various experience elements.





This forceful decision was prompted by factors like an ecstasyal trip to the US where the project committee behind Jyske Differences visited businesses that are especially historied for creating experiences in connection with buying situations.

The Starbucks coffee bar concatenation and Barnes & Noble bookstores in particular served as important sources of inspiration for how Jyske Bank worked to create unique settings that give customers a different banking experience.

In the Jyske Differences concept, the bank uses experiences to manifest and visualise the values on which its business strategy is based. For instance, the values of genuine interest and equation and different and informal are expressed by having a personal host greet visitors at each branch.

This host invites the customers to explore the various...If you want to get a full essay, frame it on our website: Orderessay



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