Nike

NIKE Nike, Inc has grown to be a global leader in the sporting goods industry. Nikes founders were Bill Bowerman, a track and theater coach and Phil Knight who was a runner that ran under Bowerman. They initially operated as a distributor for Japanese apparel noble Tiger, making most sales at track meets surface of Knights automobile. Nike is now recognized as the worlds leading designer, marketer and distributor of athletic footwear, apparel and accessories for a wide variety of sports and fitness activities Like many companies, Nikes goals were not to put so many shoes on so many people but to maximize network in the long run. Knight realized that profit is how you judge success. It is the way saw if they had won or mazed the competition. Nikes values were that they wanted to wipe out the right intersection at the most economical cost. They adopted a philosophy of providing a low cost, high shade shoe that the supporter could identify with. Their vision was that if they could make a high quality shoe at a low cost to the consumer, they would have the recipe for success. Nikes performance realized a 30% market share by 1982. Their return on virtue was 37% in the same year. Sales growth go from 2 million in 1972 to 694 million in 1982.

In Nikes infancy, there was very little diversity in the performance shoe arena. Nike had the notion that a one title fit all philosophy was detrimental to an athletes well being. They adopted the notion that a unlike shoe for different foot types as well as different utilities was needed. The market was hungry for a new product that intercommunicate the new focus on health and fitness in the 1970s. These new athletes were wearing designer shoes and apparel to promote their new experience. Nikes focus was to exploit the ath-leisure segment which they intellection to be much larger than the focused sport drumbeater that played organized sports. Knight and Bowerman started their product line at a time when there was a change in thought... If you want to get a full essay, order it on our website: Orderessay

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