Kingfisher

INTRODUCTION On April 25, 2005, Kingfisher Airlines (KFA), a wholly-owned subsidiary of the United Breweries Holding Limited, the investments retention company of the UB Group took delivery of its outset aircraft - an A320 from Airbus - at a special ceremony in Toulouse, France. It was the first time that an Indian private airline had bought a brand new aircraft for commencing its commercial message operations. KFA, which started its operations in India on May 7, 2005, positioned itself as a budget carrier and not as a baseborn cost carrier (LCC). Vijay Mallya, Chairman and Managing Director of the UB Group, said Kingfisher Airlines ordain have a Fly the Good Times approach and this willing reflect in the experience we will offer to passengers. With be belittleder than economy class travel on wax receipts airlines and marginally more than the bus services type low cost competition, Kingfisher Airlines offers a far better value proposition. The aircraft and service will reflect the Kingfisher lifestyle imagery and credibility that has been strengthened over the years. As of December 2005, KFA had a fleet of golf-club aircraft (seven A320s and two A319s) and operated on 56 routes. KFA also managed to corner a six percent market share within the first six months of its assemble. As of January 2006, KFA had a 7.

6% market share of the home(prenominal) air travel market. In December 2005, KFA won the Best youthful Airline of the Year 2005 award in the Asia Pacific and center East region from the Center for Asia Pacific Aviation (CAPA). On receiving this award, Mallya said, Kingfisher Airlines has grown at a scorching pace and we narrow to continue to delight and pamper our guests and offer them unparalleled levels of service, comfort, and thingamabob to ensure that they keep flying the good times! Later, in January 2006, KFA was voted as the third most successful brand launch of 2005 in the Business Standard annual Brand Derby. In February 2006, Skytrax gave KFA the 2006 award for Service Excellence... If you want to get a full essay, coif it on our website: Orderessay

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