Patek Phillipe

LB5202- MAKERTING MANAGEMENT MARKETING PLAN PROPOSAL [pic] PATEK PHILLIPE NEW MILLENNIUM AUTO-TIMING WATCH |Name | educatee ID |Tutorial | |Nguyen Tan Phat |12658426 |Tutorial C | |Huynh Khanh Linh |12658359 |Tutorial C | November 2011 1. Company Background In 1839, Patek, Czapek & Cie was founded in Geneva by a businessman - Antoni Patek and a watchmaker - Franciszek Czapek. In 1845 the company relate changed for Patek & Cie folowwed by Patek Philippe & Cie with association of Adrien Philippe In 1932, it was purchased by two brothers Charles and dungaree Stern. Since then, Patek Philippe S.A.

remains a family own firm. As an independent family owned company, Patek Philippe enjoys total creative freedom to design, produce and assemble what experts halt to be the finest timepieces in the world, and tho the manufacture that crafts all of its mechanized movements according to the strict specifications of the Geneva Seal. Patek Phillipe is currently well know through their exact and complicated technique of watch qualification such as Perpetual Calendar and moon phraseology indication system. Nowadays, Company s products such as Men, Ladies and sackful watches are considered as luxury symbols which attract not only successful business but also politicians. Patek Philippes Calatrava Travel epoch Ref. 5134, as an example, became an extremely famous model when it is such a favorite watch of Vladimir Putin - Russian Prime Minister. 2. Idea development consort to Philip Kotler & Gary Amstrong (Principles of Marketing 13th edition) indicate that a successful saucily product deliver to... If you want to get a blanket(a) essay, order it on our website: Orderessay

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