Market Analysis

Market Analysis: My production service is education astir(predicate) prostatic cancer among African-American males. Prostate Cancer in African-American males is not a new problem. It is an ongoing healthcare crisis. The value of this market analysis is to bring awareness of prostatic cancer to our community and to generate support from friends, family members and local organizations. Although prostate cancer Is not a new problem, this analysis aims to domiciliate a holistic education about the disease to on the whole constituents of the community, especially friends and family members. It is hoped that once educated, these residents will disseminate the information to others who whitethorn have access to the same tools for knowledge. My targeted seg workforcet of the market is AA males. harmonise to data obtained in a study by smith et al. about the knowledge of AA males over 40 about the alter risk factors of prostate cancer, it was determined that 42.2% knew that family history was a factor. What is the surface of the market? Prostate cancer usually affect men in mid to late stages with an incident of prevalence in 50 days old males of 20% and increasing to near 70% in males between the ages of 70 to 80 years old (Robbins, pg 510).

The size of the market is narrowed enough to post the focus on local community, as it pays attention to AA males in spite of appearance the age range when prostate cancer is likely to occur. The motive this segment of the market is chosen is that the disease is more than prevalent among those of AA descent, with mortality rate between the years of 1990 to 1995 of 66% (Lineage throw et al 2003, pg 302). What are the specific needs of this market in term of your product? The specific needs are more education on the seriousness of the disease and healthcare rectify aimed for the socio-economic groups of AA males and their families. What trends in the external environmental that may impact my proposed product? There are many reasons that may impact my proposed product, the... If you indispensability to get a full essay, order it on our website: Orderessay

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