Another possible discon soliding implication of advertising practices is that it drive out tarnish the reputation of the firm in the general public . Some adverts have a negative perception from the buns audience (Ameri gage Business Media , 1999 . It is a common practice for fraternity adverts to involve sex models . Although such a practice can be well pull inn by some ingredient of the community , some might develop a negative worldview of the organization . This is further compromised when such models ar used in irrelevant fruits . Therefore , failure by the firm to take into consideration the possible perception their adverts will receive from the various audiences might significantly negate its reputation and thus its mart powerStill on reputation , it is a common claim by businesspeople that buffing is normal and necessary for the sustainable success of every business . Due to this reason , some firms use advertisement as a way of giving the tar enamour customers an tempting impression for their products which are false by principle (Platania , 2010 . sightly to be appraised is the fact that customers are out to piddle the best .
This means that purchasing advertised products , only to appreciate later of the wrong quality can lead to persistent bourn loss of customer base by the firm . This greatly compromises the commercialise power share of the organisationIn conclusion thusly , although advertisement plays an important role in enhancing the competitive market power of a firm , it can also be a source of failure to the firm . To ensure that a firm benefits sufficiently from its advertising practices , a number of factors must be taken into consideration . One , the long term acceptability of company products is only nurtured by ensuring that product adverts are reflective of the actual quality or nature of the product . Another aspect is ensuring clear consideration of the target...If you want to get a full essay, order it on our website: Orderessay
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