South Delaware Coors Case Analysis

South Delaw ar Coors, Inc. Case Study
I.Executive summary
Currently, there is an opportunity to throw a Coors distributorship in the South Delaware area. There are shortly no distributorships in this area. The Coors brand name is a well-know, high quality, brand. There are current retailors that have shown interest in carrying the return, which represents a demand for the product. Larry Brownlow is interested in applying for the distributorship. He is soon a full time graduate student in an M.B.A. program. Due to his studies, Larry does not have the time necessary to care the appropriate question in order to make the close of whether or not to apply for the business. He has contacted Manson and Associates, a research firm, to obtain an estimate to perform the research for him. The cost of all(prenominal) of the research that Larry would like performed exceeds the funds he has, so he must make a decision as to which part of the research plan are most important in aiding his decision. With the research that is performed, he then must make the final decision, whether to apply for the distributorship or not.
II. Situational analysis
A. Environment
1. Economic conditions and trends
i. Limited funds are available for research purposes.



Larry has $15,000 available for research purposes and $500,000 available for investment.
2. ethnic and social values and trends
i. Coors has a high quality product with a strong brand name, it is very well known to the humans.
i. It is important to determine, through research, the population of the area that consumes beer products.
3. Political and statutory issues
i. Legal issues that may arise are racial contrast lawsuits in the area of occupation, especially since Coors is perceived by the public as insensitive to minority issues in the area of employment in particular.
i. The sale of alcohol to minors may ground legal issues for retailors in the area.
4. Summary of environmental...If you want to get a full essay, order it on our website: Orderessay



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