Case Study Of Lake Hotel, where the hotel is not having much sales and how to improve these sales to obtain profits. Assume data as required.

INTRODUCTION

The lake hotel is a hotel situated 20 miles away from the city centre. The hotel has does not have an investment from five social classs and the care of the hotel has not been taken by its staff resulting in the silly mien of the Lake Hotel. Also, the guests coming in the hotel are not satisfied with the woeful service and facilities. As an Assistant to the Manager, I am preparing this floor so that the hotel great deal understand its difficulties and can make the attainable changes in its pricing strategies, and develop the cleaning and maintenance of the hotel to construct a higher revenue.

2.0 ANALYSIS OF OCCUPANCY PERCENTAGE IN THE LAKE HOTEL

In the month of January, the business is very humiliated and is decreasing year by year. February also has a low occupancy. However, thither is an delicious occupancy in the month of April and May, and a good occupancy level June, July and August. Again, in the month of September, October, November and December the occupancy goes on reducing. The occupancy level is highest in the year 2003.

The reason for the low occupancy level in the month of October, November, December, January February and March can be the winter flavour in that area. People whitethorn not cull payting out of their houses because of the severe cold.



Also, there is a heavy snowfall in the winter season and many roads are blocked and there may not be transportation facilities available. Also, December is a month of festivals like Christmas, New year etc. where people would prefer celebrating in their houses rather than celebrating in the hotel Lake view which has a poor appearance of the property both internally and externally. Also, the people who had a stay earlier in this hotel may not...

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