In 2001, lake herring sold more than $17 billion of a total $19 billion worth of avenuers, switches, and other communicate interconnect devices over the Web. lake herrings Web grade (www.cisco.com) has evolved over some(prenominal) years, beginning with technical nutrition for customers and developing into one of the worlds largest e-commerce situates. Today, lake herring offers nearly a dozen Internet-based applications to both end-use customers and reseller partners.
Cisco began providing Internet support in 1991. Softw are downloads, defect tracking, and technical advice were the first applications. In 1994, Cisco put its establishment on the Web and named its site Cisco Connection Online. By 1998, Ciscos customers and reseller partners were logging onto Ciscos Web site about one million times a month to receive technical assistance, check orders, or download software. The on-line service has been so well received that over 90% of all customer service inquiries are delivered on-line, as are 90% of software updates.
Cisco builds virtually all its products to order, so thither are very few off-the-shelf products. Before the Cisco Web site, ordering a product was lengthy and complicated. Cisco began deploying e-commerce tools in 1995, and by 1996, the Internet Product Center allowed users to secure any Cisco product over the Web.
In 1999, the comparable customers engineer could sit down at a PC, tack a product on-line, immediately detect any errors, and route the order to Ciscos procurement department. Ciscos large customers take advantage of immediate and automatic access to Ciscos on-line ordering, configuration, and technical support tools. But, because of their large purchasing volumes, these large customers sought a faster choice to Ciscos Web site. Therefore, an alternative program was launched in 1997 that interactively links the customers and Ciscos figurer systems over the Internet. In this way the configuration of the new system and the price...
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