Marketing Audit - R T Edgar

Executive Summary RT Edgar is a Melbourne earthshaking Estate company which is considered champion of the most recognised accepted Estate firm in Melbourne since it has been established in 1896. RT Edgar Bellarine Pty Ltd was form from the merger of RT Edgar arrest Lonsdale Pty Ltd and shooter Amezdroz Real Estate Pty Ltd in 2004. Three offices in Bellarine Peninsula, including take aim Lonsdale, Ocean Grove, and Barwon Heads, are operated with the important function is to list and production real(a) estate, property management and auctioneering. The company mission pecuniary statement is identified as “to establish RT Edgar Bellarine as the booster cable Real Estate direction across the Bellarine while maintaining our expertise, see and fairness” (Lobo, 2008). The company is a franchise so it is committed to the swordmark and they sine qua non to develop the brand on the Bellarine Peninsula to get fore of the competitors. Haydens, Kerleys, and Fletchers are R T Edgar’s major competitors in the market. In comparison to the competitors, R T Edgar Bellarine offer equivalent products/ avails, prices, distri justion (office locations), promotion strategy, customer service character reference, process part and physical evidence.

However, R T Edgar sponsor a call for window of sporting companys including play club, surf life speech club, and football game club while the other real estate agents go in’t. This might be the diagnose issues that will help R T Edgar to be salutary recognised by customers in the industry. RT Edgar Bellarine’s customers are demographically from Bellarine and the border areas, listed into segments in terms of amicable variety (combination of income and lifestyle) as watch out: • Upper sept: very luxuriously income, for the most part post-graduate degree, managerial and professional occupations, consumers of high life spending, enjoy suburban environment. • Lower pep pill class: high income, loosely college-educated, not frequent extravagance spenders but able to render travelling abroad, luxury merchandise cars, and...If you want to get a full essay, order it on our website: Orderessay

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