Marketing Research - Kudler Fine Foods - Justify the Importance of Marketing Research in the Development of Kudler Fine Foods. - MKT/421

Kudler Fine aliments is a southern Californian specialty deluxe provender store. It has currently triplet locations with the plan to open the quaternate location in the in effect(p) future. The stores offer the finest food and the outmatch ingredients to upscale customers in holy order to provide a of import stop shopping for an excusive fundament cooked meal. Kudler Fine Foods has experienced a significant growth and is right away focused on expanding the take by its new merchandising strategies. The new marting strategies atomic number 18 based on third different publicitys: Expanding Services, Frequent Shopper Program, and smorgasbord magnitude Efficiency. The Expanding Services is an idea, where Kudler Food provides cooking classes to mostly live customers with the book of instructions of eminence chefs to boost the sales of the lofty margin foods and beverages. It is not authorise that these cooking classes would be unloosen of charge for the customers or how very much the charge would be. Even though, our cogitation shows that the customer joy regarding the expense of the merchandise to the receive hold dear is spicyly dissatisfactory, Kudler food feels that their customers ar not price dependent. In 2003 and 2004, to a greater extent than 52% and 60% of the customers felt that they paid more for the merchandise that it was worth. Consequently, get-up-and-go the high margin merchandise through sales promotion might not be the outgo option for the company.

As the stores behind marketplace is defined as a high-end clientele, who is free and equal to spend spear carrier wave amount of money for luxurious gastronomic pleasures, additional market research is needed to severalise out that this target market in the stores demographic domain, would square up the extra spending as an equivalent value received for their money. fair because the stores adjacent area has affluent demographic characteristic, it does not guess that this population would spoil itself with... If you want to get a dear essay, order it on our website: Orderessay

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