The Garden of the Self-Service Store: a Study of Customer Perceptions of the Fruit and Vegetable Department...

1. Cite the Article: Bech-Larsen, T., & Esbjerg, L. (2006). The Garden of the Self-Service lineage: A study of Customer Perceptions of the Fruit and Vegetable subdivisions Influence on Store Image. Journal of feed Products Marketing, 12(3), 87-102.    2. Summarize the highlights of the article. 1. Objective/hypothesis: We can see at that place were 2 hypotheses in this article: - Exploring customer-perceived quality dimensions of the make and veggie subdivision. - The extent to which these dimensions influence customer attitudes toward the growth and veg incision and store image in world-wide.  2. Method: There argon two methods, the focus assemblage and the survey. - A focus screen consisting of 10 fruit and veggie consumers and ending with. The focus stem discussion was structured around these factors and was catalyzed by photographs of fruit and vegetable department in Danish chain stores. Association, awareness/recognition, quality, loyalty, an an early(a)(prenominal)(prenominal) assets are follow topic of discussion. Some of these photos showed fruit and vegetable department, which were prizewinners of a design competition sponsored by the Danish human tail end for Cancer Research. - The CATI survey with 525 randomly selected chain-store customers.

The questions measured the image of the fruit and vegetable departments, the overall store image, and the share of the respondents total use disease of fruit and vegetables, which he/ she bought in the store in question.  3.  Findings: centering group: The reasons are mentioned related to the products themselves as wellhead as the design of the department made people who take shape in fruit and vegetable depar! tment feel develop than certain(p) chain store. Regarding the influence on the attitude towards the quality of other products in the store and the global service level, the group maintain that the stores with the prize-winning fruit and vegetable department had better products in general and showed their customers more respect than the...If you want to get a near essay, order it on our website: OrderEssay.net

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