Marketing of Toyota Prius

Over the days, Toyota has make a name for itself in the self-propelling industry. In the past decade, it has entered into the realm of hybrids as well with the foundation of the Toyota Prius. It is the first mass-produced gasoline-electric hybrid vehicle, which has been developed and manufactured by the Japanese multi-national corporation, Toyota Motors (Liebert, 2011). Over the years, the Prius has seen its ups and downs, however, it continues to be one of the most triple-crown cars of its kind. Micro-environmental factors The actors close to the company that (directly) affect its ability to serve its customers determine a shit the microenvironment. In view of this, the following exposition explores the main micro-environmental factors that make influenced the first and second coevals of the Toyota Prius including the company, customers, competitors and publics. The Prius emerged when Toyota conjunction foresaw a transform in global trends towards a much envir onmentally cordial culture. Through Research & Development (R&D) efforts, Toyota made the 1st generation Prius with its hybrid petroleum-electric engine to cater to market. one time Toyota identified their intent market, they alike used two years to market and notify the Prius before its launch.

The company disseminated information ab break the Prius through its website and brochures to 40,000 believably buyers. Eventually, Toyota had 1,800 pre-orders for the Prius prior to its release. Internally, the company has also boosted their sales by fling incentives and discounts to their own employees when they purchase a Prius (as with their other models as well). Next, the consumer mar ket entailing individuals and households buy! ing goods for personal inlet also played an heavy role in influencing some(prenominal) generations of the Prius. In the current global context of growing environmental concerns, the 1st generation Prius has reached out to the eco-conscious customers as an environmentally chummy car. This target...If you want to get a full essay, order it on our website: OrderEssay.net

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