Target Markets

Target Markets The criteria used to develop the commercialize segment for R.J. Reynolds tobacco Co.s new brand of cig arette called Dakota; is mainly that of demographics, and psyhcographics. The target market in this case appears to be poorly educated, virile livid females posting 18-20, who enjoy being around their boyfriends and doing whatever their boyfriends are doing, for showcase going to Hot Rod shows, Tractor Pulls, cruising, and going to parties;. This target market was approximately likely selected for two main reasons.

The first is because of the awful gain to be gained from this particular group and the second is because of this groups wishing of tuition and low self-regard. The marketing strategies used in this word all the way define demographic and psychographic market partition. Demographic segmentation consists of gender, age, income, family size, family vitality cycle, occupation, and education. The target market in this article consists of females, age 18-20, sing...If you penury to get a full essay, order it on our website: OrderEssay.net

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