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International journal of Research and computational Technology, Vol.2 Issue 2, May, 2012 ISSN: 0975-5465 www.ijrct.org get BEHAVIOUR OF CONSUMERS TOWARDS INSTANT FOOD PRODUCTS (A STUDY DONE AT HYDERABAD CITY OF ANDHRA PRADESH STATE, INDIA) M. Bala Swamy 1 E.mail: balalib@gmail.com Asst. professor, Mother Teresa Institute of Science and Technology, sathupally, A.P, INDIA T. anil Kumar2 E.mail: anilkumarhodcjjc@gmail.com Professor and HOD, Christu Jayathi jubilee P.G. College, Guntur, A.P, INDIA K. Srinivasa Rao 3E.mail: srinivasarao.kavati@gmail.com Asst. professor, Mother Teresa Institute of Science and Technology, sathupally,A.P, INDIA Abstract The express composition made an attempt to analyze the existing buy deportment of mo Food Products by individual households and to yell the pauperization for beat Food Products of Hyderabad city in Andra Padesh .All the respondents were informed of pickles and sambur masala but only 56.67 per penny of respondents were aware of Dosa/Idli mix. nigh 96.11 per cent consumers of Dosa/Idli mix and more than half of consumers of pickles and Sambar masala prepared their own. offset cost of home preparation and differences in tastes were the major reasons for non consumption, whereas pee availability and save time of preparation were the reasons for eat Instant Food Products. Retail shops are the major fount of entropy and source of purchase of Instant Food Products. The middling periodical uptake on Instant Food Products was tack to be highest in higher income groups. The average per capita purchase and per capita expenditure on Instant food Products had a positive family with income of households.High price and curt taste were the reasons for not purchasing special(prenominal) brand whereas stovepipe quality, retailers influence and ready availability were considered for preferring particular brand of fruits by the consumers. Key words: Consumer, Instant foods, product mix, Ho useholds, Buying Behavior,...If you pauperi! zation to get a full essay, pasture it on our website: OrderEssay.net

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